User Comments Brand Reviews

Drink Me Five Stars

Reviews my neighbor leaves behind

User generated comments in product review in social commerce.


Amazon just quietly erased a million some product reviews written by persons paid to write a positive post. The cottage industry of bloggers offering book reviews for $ 25- $100 a pop are temporarily thwarted. Amazon deleted anyone who wrote these listings and gave five stars to novels they likely never read without warning. This is only the first phase in Amazon’s attempt to clean up a flawed premise that sales will generate the best to the top. A theory I equal to keep stirring the pot and the bones will pop up.

Amazon does not have an editing staff that checks how you review the latest ginzo knife. They have relied on consumers to honestly rate products and sellers. Amazon has a small staff that deletes obvious or reported spam posts and unrelated drabble. The reviews list in chronological order. A few enhancements to the system have been rolled out, but none so clearly (and silently as Amazon does not announce nor want to reveal future changes) will make the playing field level. No longer will posters ask for throngs to tag their product for a dollar. Amazon added “questions” and “rate the reviewer” type features that they hoped would make the system less “scammy.”

Durable goods, wholesale product manufacturers all started to realize that if they open a Facebook Page, or some industry website then ask people to like them no-one will come.  However, if they offer prizes, incentives and money they can get an individual Facebook page that generates interest in their brand. Facebook has added so many bells and whistles using a Facebook page seems to also have lost its lightening as a method to connect with consumers.

A woman I know made a fortune selling Google page rank, she is one of many black hat SEO experts who touted herself as a marketing wizard. Google can now identify the thirty some methods used to game page rank and they are silently erasing websites that use the cheats from searches without any notice or recourse to “webowners”, or brands. She’s now selling IRS illegal tax credits knowing that her past associations are all crumbling. This same person rather maliciously posted reviews with intention to harm on Amazon as a regular course of entertainment. Seems all her reviews have now disappeared.

If reviews are merely a fringe portion of buyers (Reviews on Travelocity, Amazon, CNET, Epinions, Consumer Reports… gazillion other sites are less than .08% of purchasers) why do buyers even bother to read them? We are human, we care what others think.

How will all the information gathered, collected, graphed and monitored about us as individual consumers typing words on the internet be used in the future for brands?

What I want to know is how is this going to change how books are reviewed and rated in the future? What do you think?

Toxic Assets 2011

James Caterino's review 

Sep 22, 11





bookshelves: fiction



Read from September 19 to 22, 2011





The author of Toxic Assets understands the most vital rule of writing in any format or genre. Start your story off with a bang! This novel opens up mid-action with a riveting scene that transports the reader directly into the story.



Toxic Assets is a story about high finance and banking. It is about greed and murder. It is about the slick and shady characters who operate in the world of white collar crime...and scheme to get away with it. It is Wall Street meets Newport Beach. It is Too Big to Fail meets the dark side of Dynasty channeled through the literary voice of dramatic modern angst. It is the story of a woman who has the courage to navigate and compete in this high stakes universe of paper profits and smoke and mirror shanangans.



All of the supporting characters are well defined but the standout is the egomaniacal and manipulative Blake. He is the Gordon Gekko of the mortgage business. Instead of Gekko's catch phrase "greed is good", Blake prefers the equally as sinister mantra of "net worth equals human worth". This is a brilliantly drawn character, and a frighteningly realistic one, as our all of the profit obsessed banking executives in this novel. Trust me, these people do exist and have more power than you can possibly imagine.



What I loved most about this book is the insiders perspective on the how the real estate 2008 bubble was created. Of course this is fiction and the dramatic story always takes center stage. But the details on how these morgage securities were packed together, mislabled, and greedily hyped are very accurate. If you want to know why the economy is still stuggling and why it will never be the same again, this is a book you want to read.



In the spirit of full disclosure, I worked in a related industry to the world presented in this book. Although that does make everything in the novel more accessible, it also means everything has to ring true for the book to work for me. I can tell you that the depictions of both the industry and the characters who populate this world are spot on. This feels like it written by someone who knows the business and has fought more than a few battles amid the scheming thuggery that is the world of corporate high finance.



There is this wonderful paragraph that opens Chapter 4 about "Office life has its own set of rules...". The author's ability to capture the atmosphere of the workplace really helps bring the character of Catherine and her journey to vividly to life. Another thing that works in this book is the style and tone. Toxic Assets takes a moderistic, present tense, almost Chuck Palahniuk like approach to the story telling. It is a perfect fit for both the material, and the fierce lead character. The staccota like prose and descriptions of Newport Beach reminded me of Palahniuk's Invisible Monsters, one of my favorite books. The author also does a great job building up the dramatic suspense during a "Presidents Circle" corporate sales retreat at an island resort as this financial thriller races into the final act where the novel takes on an epic scope.



It does not matter if you never have watched a lick of CNBC and don't know CDO's from CD-R's, or preferred stock from livestock. Toxic Assets is a stylish, thrilling story and a relevant, page turning read.

Review Toxic Assets

Charlie Sheen's Launching a Leadership Revolution???

I recently started using Twitter. A dear friend was shocked that the third person I "followed" was Charlie Sheen. I have never watched his television show. I make no comment about his personal life that I know nothing about.

I sought to understand why Americans would be engaged to follow that leader, how his platform of come-back #winning, digging out of a fox hole, and media fervor would result. I come out of the experience thinking Americans love a fallen from grace star and they want all those men and women to get back up and dance.

This brings me to why I read Launching a Leadership Revolution, in a roundabout method. Orrin Woodward "followed" me for some arbitrary reason perhaps, or found me posting positive words to stir up some change in this world? The book runs fast and neatly. It is not a textbook, but has many factual references. They review Tom Brady, George Washington and my all-time favorite the Apostle Paul. Just what does it take for thousands, perhaps a million twitter followers in days?



The purpose directed life. What fervor keeps fuel on the fire for us lowly workers to keep marching in paper boots? I have been a mentor, a pusher, a cheerleader, a Mom. The best success is seeing others share the glory.



Read his book. Learning one piece of inspiration will be worth the read. Perhaps together we will unlock our potential.
(The book is co-authored by Chris Brady just to give him a plug, although I do not know either of these authors)



I challenge all my indie author friends to read someone's work as suggested by April L. Hamilton.

So here I put my hashmark, being a brand new Twitterati

#indieaction #ind #selfpub #writing #reading #books

Some Girls Like it Hot, some like something else

It is controversial,  mostly for women I know. I bought it with a twinge of guilt, but read it as fast as a thriller. The Prince part is, well - a little dull to me; however her motivations were the nut inside the shell I wanted to understand. I am left a little without an answer.  Perhaps she does not know? It was not the presents. There certainly is an allure of glamour. The repression and community that exist were missed.  
An interview in person, yes some time in my lifetime is ahead.